The Evolution of my Logo(s)

With each inhalation and exhalation, I, you, me, we are becoming a different version of ourselves. 

What do I mean by this? 
Every interaction, every exchange, every podcast listened to, every book read, every realization, every conversation, every experience shapes us, evolves us, expands us.  

For me, I truly hope that within these breaths, within this expansion, I am becoming a more intentional, committed, grounded, sincere, loving, kind soul - a mother, wife, entrepreneur, photographer, creator, friend, daughter, sister, community member and oh so much more. 
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My business, from its very initiation has been very intentional. It has been one of my deepest commitments to truly express myself in both written and visual forms bringing to life my heart, my soul - into the physical world. As I've done this, so too has it expanded into my brand, my logo, the representation of the business I so passionately run and the clients I sincerely serve. Over the past five years, my logo has evolved to coincide both mine and by business evolutions. Friend, let my introduce my new logo (and therefore website) really reflecting and expanding on everything I've worked through and towards, leading me to today! I am so insanely proud of this new representation of my brand, my business, my passion, my profession, my love, my connect to and with each of you.  

This logo comes in two parts.
One to reflect the photography aspect of my business -
Ashley Strong Photo : Documenting love. Spreading love. 
The other, Ashley Strong Smith : Photographer. Creator. Mentor - 
to reflect the human, the passion, of intimately personal side of my business. 

All intertwining the sunburst, one of the reasons my clients fall in love with my work, that of intimately connecting with my clients, while sharing the suns magnificent rays and bursts of light! It feels so right, so incredibly right. 

With sharing this new logo, I give honor, respect, acknowledgment to all that have come before. 

A massive shout out toJuliet with Lunations, Inc. for being the absolute best at what you do
and bringing this all to life and full circle! 

Logo 6 (part I): 
Ashley Strong Photo - Documenting love. Spreading Love. 

After reflecting on my previous logo and the second brand I thought I wanted to start, it really became apparent that my photography and my heart were interconnected. The business, it needed to be one in the same.  So, here you have part I of my new logo - Documenting love. Spreading love.

Logo 6 (part II) : 
Ashley Strong Smith - Photographer. Creator. Mentor. 

After reflecting on my previous logo and the second brand I thought I wanted to start, it really became apparent that my photography and my heart were interconnected. The business, it needed to be one in the same.  So, here you have part II of my new logo - to reflect the human, the passion, of intimately personal side of my business. 

Logo 5 : 
​​Lotus Flower with Leave Wings 
with Documenting love. Spreading love. Tagline ​

This was the same logo I had been using, but took on it's THIRD new tagline as the more I connected with the WHY behind my brand, the more I can to really understand the common denominator, LOVE! 

Logo 4 : 
Whole NEW BRAND 
Ashley Strong Smith - The Inspired Life of an Entrepreneur 

In June of 2019, I launched what I thought would be my second brand.
A platform where I would go by my personal name and really share the raw, the inside about being an entrepreneur, ​a photographer, a mother, a lover and a creator. I deleted and relaunched this brand TWICE of which each time, it never felt fully right. Why? Because I felt like it disconnected the heart behind my photography and why I do what I do. 

Logo 3 : 
​Lotus Flower with Leave Wings 
with Vibrantly Blissful Tagline 

This was an updated version my first professional logo where I really wanted to incorporate my inspiration, "Wings of a Flower" which is tattooed on my inner right arm.
The logo itself, is a flower with wings.
​The tagline, was expanded upon and really reflected the feeling in each and every time capsule. ​

Logo 2 :
​Lotus Flower with Leave Wings 
with Photographic Connections & Time Capsule Creation Tagline 

This was my first professional logo where I really wanted to incorporate my inspiration, "Wings of a Flower"
which is tattooed on my inner right arm.
The logo itself, is a flower with wings.
​The tagline, what resonated at the time - how I connected to my clients! 

Logo 1 :
​SO old, I cannot find the original.